Customer relationship management or CRM is a software that helps businesses to manage all customer-business communication and relationship. The purpose of the software is to facilitate the in-house staff to improve the interaction with existing and potential customers. It is a complete tool to manage sales, communication, productivity, and so much more.
According to a study, almost 65% of businesses invest in CRM software while expanding. The industry has many CRMs right now, which makes difficult for business owners to choose.
If you are confused, and can’t decide about which software you want to buy, here is the list of top 5 CRM software for you.
Zoho CRM was launched back in 2005 as an open-source software. Despite being the early software, it is easy to implement, has user-friendly software, and doesn’t cost much. The installation is highly user-friendly and intuitive.
It allows you to test the functionality and features of CRM for 15-days for free. You can purchase the monthly (starting from $10/m) or yearly ($8/m) packages.
The second best software among the top 5 CRM is the Salesforce. It works best for small businesses or startups. SalesForce, the company behind the CRM has a large market share when it comes to sales and marketing apps. Today, it is one of the fastest-growing companies.
It allows you to centralize all the customer information and interactions in one place. The CRM has an excellent 24/7 customer support team to help all users facing problems at any stage of using the CRM.
You can try SalesForce software for free as it gives first-time users a 30-day trial. Once you are happy with the CRM, you can purchase it as $25 per month.
The third CRM in our list of top 5 CRM is Sugar CRM. It is considered the best CRM for technology startups or creative agencies. It started as an open-source project back in 2004. Today, it has earned a great name for being the intuitive and user-friendly software.If this is the first time, you are going to use CRM, Sugar CRM is the best choice because of its user-friendly interface, and focused approach towards empowering your marketing, sales, and service teams by collaboration and amazing user experience.
There is a 7-day free trial for users interested to test the water before purchasing it.
It is one of the most powerful CRMs at the enterprise level. It ensures a growing customer base by integrating sales and marketing functions into one software. It automates marketing strategy, leads generation, and customer relationships. It has a full suite of integrations of advanced reporting tools, revenue analysis, and event-based classification.
Hubspot CRM doesn’t give a free trial. It is completely free for 1 Million contacts. You can add unlimited users without any trial deadline. There are some tools in marking and sales categories that are paid versions.
You can easily integrate Hubspot CRM with any email software such as Gmail, G Suite, or outlook. The paid versions are available under the two categories – Marketing and Sales. The starter marketing hub is priced at $50 per month, whereas professional is available at $800 per month.
ZenDesk comes last in the list of top 5 CRMs but it has an abundance of features to help your customers, sales, and marketing people. It allows your customers to connect with software through web or mobile. Customers can also connect with you directly through email, Facebook, Twitter, or any other channel you want.
Zendesk has designed its price model around several agents, starting at $5 an agent. It has three variants of the CRM – The basic, the suit, and the customized solution to approach enterprise-level customer relationship management needs.
The list of top 5 CRM provided in this article is based on personal research. To test what best for your company and its need, it is recommended that you try the free trials before you make a financial decision.
If you are already using a CRM and want to share your experience, feel free to share.