Even with all social media hype, new marketing channels, and technologies, email marketing is still the most relevant and effective marketing strategy. Email marketing is also a highly competitive strategy and requires special attention to progressive results.
Luckily, many email marketing software and tools can help you to plan, execute, and automate the email strategy. Yet, with so many options available in the industry, it can be confusing to choose the right email marketing software that offers all the features at an affordable price.
Here are a few recommendations for the 5 best email marketing software.
Mailchimp is one of the oldest email marketing solutions that offer a user-friendly email scheduler, various templates, and a drag-n-drop interface to create emails.
MailChimp is easy to use and provide great integration capability with hundreds of software and applications. If you own a small business, you can try the free version that is enough for basic marketing needs. The essential plan comes at $9.99 per month and the premium plan goes up to $299 per month.
Constant contact is the second option at our list of top 5 email marketing software. The customer base of constant contact is growing rapidly due to its easy to use interface.
You can easily create email lists, contact list, use existing templates or save the new templates, track sent emails. It has built-in social media sharing features, free image libraries, list segmentation, and E-Commerce integration.
It has a great community, live chat, phone calls, and email support. The software is available at 60-day free trial. The paid version starts as low as $20 per month.
SendInBlue is one of the fastest-growing SMS and email marketing software and a great solution for businesses on a low budget. It offers a free plan which is based on the number of emails sent and not on the number of subscribers. The software lets you manage the list, campaign reporting, and email layouts.
With the free plan, you can send up to 300 emails per day or 9,000 emails per month. Due to its unique pricing model, you can add an unlimited number of contacts. The lite plan allows 40,000 emails per month. The essential plan lets you send 60,000 emails per month that cost around 29 euros per month.
GetResponse is another popular solution on the list of top 5 email marketing software. It has a customer base of over 350,000 users and acts as an all-in-one marketing platform. It is easy to use and simplify the whole process for new users. It offers some marketing automation tools to help effective campaigns to increase your profits.
It offers beautiful and responsive forms, landing pages, A/B testing, email statistics, and autoresponders. You can also integrate with third-party customer relationship management software like SalesForce, ZenDesk, etc.
The support is available by phone, live chat, and email. You can also find tutorials and learning the material on the official website.
GetResponse comes with a 30-day free trial. Their pricing starts at $15 per month.
The ConvertKit aims to facilitate email marketing for creators like bloggers, authors, course authors, etc. It’s biggest selling feature is the ease of use and several unique E-commerce specific features. It has a rich list of features set among the other software and specifically focused on lead generation and conversion.
However, the software is a little pricey due to its subscriber-based pricing model. If you do have a budget, it could be a great choice for E-commerce owners and creators. You can start with the cheapest package that offers 1000 subscribers email list from $29 per month. There is no free plan or free trial to ConvertKit.